The 9 main groups

Career-oriented families with resources

Large well-educated families

Affluent elderly with children who has moved out

Self-employed working from home

Middle-aged families living in good conditions

Families without children and a low education level

Up and coming well-educated families with children

Senior with children who has moved out

Couples and singles living in older houses

Small families in terraced houses

Farming families

Families in the countryside with many kids

Senior families in the countryside

Wealthy families in the countryside

Couples and singles living the country life

Well-educated established families with a high income

Wealthy and resourceful families with children

Well-educated and well-off seniors

Surplus and more in alternative families

Well-educated younger singles without kids

Well-educated youth living in condos

Middle-aged and older singles in the heart of the city

Families with children in the big city

Younger and older singles without children

Well-educated families with a high income

Highly educated and creative families with children

Middle-aged families with wealth and wits

Highly educated and career seeking without children

Older single tenants in the province

Well-of older couples living in their own home

Occupational trained seniors living in their own homes

Elderly and citizens with special needs

Students living in student housing

Young singles living alone for the first time

Young singles in provincial towns

Tenants on a low occupational level

Hearty middle-aged living in the province

Middle-aged singles without kids