Conzoom type C1

Farmers

Farmers

Farmers
Segments
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Country life
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Farmers
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type C1

Middle-aged couples with average purchasing power

Nature far and wide

Live in a big, old farmhouse or country house

Local community and local radio

Wouldn’t mind doing things themselves to keep the taxes down

Go to church, and drive to anything else

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group C

C2 Country living

Families in the countryside with many kids

C3 Green fingers

Senior families in the countryside

C4 Pair of Hearts

Wealthy families in the countryside

C5 Rural comfort

Couples and singles living the country life

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