Conzoom type C3

Green fingers

Green fingers

Green fingers
Segments
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Country life
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Green fingers

Characteristics of conzoom type C3

Middle-aged without children

Elderly couples and singles

Weeklies and Ældre Sagen, The DaneAge Association

Low purchasing power, but high quality of life

Happy gardeners and DIY’ers

Like selling and buying used goods

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

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