Conzoom type C4

Pair of Hearts

Pair of Hearts

Pair of Hearts
Segments
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Country life
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Pair of Hearts
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type C4

Middle-aged and elderly couples without children

Own their own spacious older home

High purchasing power and well off

Wellness and charity

Keep an open mind about alternative medicine

Enjoy doing things at home

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group C

C1 Farmers

Farming families

C2 Country living

Families in the countryside with many kids

C3 Green fingers

Senior families in the countryside

C5 Rural comfort

Couples and singles living the country life

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