Culture vulture
Big city families with many kids
Well-educated with a high cultural consumption
Globetrotters and gourmet dinners
Readymade meals and meal boxes delivered
Like to read the newspaper Weekendavisen and shop for groceries at Irma
Turn up public cultural expenditure, please!
Culture vulture are found at all ages, although there is an overrepresentation of people in their 30s up to their mid-50s. Most are couples with children, but it may also easily be singles with children, as is quite normal for big-city families. Perhaps the children are shared-custody children, or perhaps the parent has simply chosen to have children alone.
Investment has been made in both education and cultivation. Culture vulture are namely the type where the second-most, almost 40%, have completed a long higher education. In addition, a large proportion have a medium-length higher education or bachelor's degree.
The employment level is high, as there are many senior managers, a number of self-employed and employees at the highest pay level, but also a number of researchers. Unemployment is almost impossible to spot; those who are unemployed are probably more between jobs or between education and a job, where the income, like the others', is expected to be quite high. The wealth is modest, as many have presumably mortgaged their homes to the maximum and run on interest-only loans. It is not entirely cheap to be a family with children in the big city, but they are typically placed in the upper part of the middle class - and in fact one in three is to be found in the upper class.
Virtually all live in flats, which can be from 80 m² up over 130 m². The flats lie in older multi-storey buildings, where over half were erected before the Second World War. A little over half are owner-occupied and co-op homes, while the rest are rental homes from either public or private landlords.
If you are looking for a parking space in the Culture vulture' neighbourhoods, you may risk having to circle around for a long time. Three out of four have a car and one in six two cars, so the parking spaces and parking garages are well filled up. The Culture vulture take the car to the many activities with the kids or perhaps for a trip to the holiday home, which more than one in ten owns.
By far the most of the country's Culture vulture are resident in the Capital, but you also find them in larger cities in the rest of the country. A little more than one in five has registered a business at their home address; predominantly within the consultancy industry.
When you socialise with Culture vulture, you will not only be invited to dinner parties now and then, you will also become a wine-pourer when delicious gourmet dishes are to be tried out. Organic and environmentally friendly choices of ingredients are part of it, as your hosts are naturally political consumers.
If you are to have a cultural experience after dinner, Culture vulture are good guides. They are one of the big city's big cultural consumers; and the kids come along. The family usually goes to the theatre at least every six months. A large proportion go every month to a museum, to a vernissage or perhaps to a performance at children's level. Added to that are concert experiences of various kinds - and even frequent visits to the nightlife. The Culture vulture is also one of the most frequent guests at the cinemas; films must, after all, be seen on the big screen and preferably before other Culture vulture friends. One in five is, incidentally, a member of a film club. The city's restaurants and cafés are also frequently visited - and surely the families are also fixtures at Culture Night?
Just as passionate as this type can be about culture, they can also be about their work. The career therefore fills a great deal, and exercise is something that has to be able to fit flexibly into the working week. Most choose to run or train weekly at a fitness centre. And then all the children of course also have to go to sports activities several times a week.
When the weekend approaches, it is time to keep informed about the new trends. The Culture vulture want to know more about culture, food and wine than any other Dane. Therefore, they read newspapers, periodicals, non-fiction and fiction, handbooks and research on the internet. The reading material is either bought or borrowed at the library. The preferred printed newspapers are either Berlingske, Politiken or Information. On the coffee table lies Djøfbladet or Akademikerbladet. Next to it lies Euroman or -woman, Vi Unge and Anders And (Donald Duck), so the whole family has something to read when they can tear themselves away from their tablets and smartphones.
Nine out of ten gladly pay extra for the right quality. You therefore often meet them in a speciality shop or Irma, which has a quite large proportion of its customers among Culture vulture. The increasing selection of quality ready meals helps these families get their tightly packed weekly programme to work out.
They are quite well-travelled, and the trips include shorter or longer holidays in Denmark, gladly in a fully equipped holiday house. Otherwise, the trip goes to Europe's big cities, where they go for cultural experiences at children's level. Private subletting such as AirBnB provides even more genuine local culture.
In terms of values, Culture vulture are first and foremost Modern-community-oriented, but swing out to both sides. They think, not surprisingly, that public expenditure on culture should be increased, and that Denmark should be more open to the outside world.
At the most recent election, they moved further to the left; the Red-Green Alliance (Enhedslisten) and SF made great gains. It also appears that these parties may harvest votes at the next election, but they must compete with the Social Liberals (Radikale) and Conservatives, and not least the Social Democrats, for the voters' favour.
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