Conzoom type F4

High flying families

High flying families

High flying families
Segments
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Upscale city
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High flying families
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type F4

Young career minded families, couples or singles

High income and higher social class

Vegetarian gourmet dinners and readymade meals

Globetrotters with a desire to travel

Important to be successful in life

Confident in their opinions as well as in fashion

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group F

F1 City pulse

Well-educated families with a high income

F2 Culture vulture

Highly educated and creative families with children

F3 Picket fences

Middle-aged families with wealth and wits

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