Conzoom type F1

City pulse

City pulse

City pulse
Segments
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Upscale city
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City pulse
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type F1

Top managers and high positions

Well-educated and well-informed

Modern and untroubled

High purchasing power and huge cultural consumption

Ski holidays and sports vacations

Specialty stores and luxury brands

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group F

F2 Culture vulture

Highly educated and creative families with children

F3 Picket fences

Middle-aged families with wealth and wits

F4 High flying families

Highly educated and career seeking without children

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