Conzoom type E2

Young co-op dwellers

Young co-op dwellers

Young co-op dwellers
Segments
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Urban diversity
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Young co-op dwellers
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type E2

Attractive condominiums in the city

Young, no kids

Well-educated or will soon get their degree

Low purchasing power, but a high cultural consumption

Meal boxes, green and organic

Airbnb and wellness stays

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group E

E1 City singles

Well-educated younger singles without kids

E3 Heart warmers

Middle-aged and older singles in the heart of the city

E4 Kids on the block

Families with children in the big city

E5 Family ties

Younger and older singles without children

E6 Urban living

Well-educated younger and middle-aged

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