Conzoom type E6

Urban living

Urban living

Urban living
Segments
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Urban diversity
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Urban living
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type E6

Small rental apartments

None or few kids, could be sharing children

Occupational trained, read specialist magazine licitationen.dk

Community-oriented – and self-pampering

More lamb, less pork

No time to waste, run fast and work hard

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group E

E1 City singles

Well-educated younger singles without kids

E2 Young co-op dwellers

Well-educated youth living in condos

E3 Heart warmers

Middle-aged and older singles in the heart of the city

E4 Kids on the block

Families with children in the big city

E5 Family ties

Younger and older singles without children

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