Conzoom type E4

Kids on the block

Kids on the block

Kids on the block
Segments
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Urban diversity
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Kids on the block
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type E4

Well-educated and multicultural

Mom, dad, kids and average incomes

Midsize non-profit housing

Activities in the communal house and ball games in the courtyard

Slimming tips, make-up and fashion

Volunteering and charity

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group E

E1 City singles

Well-educated younger singles without kids

E2 Young co-op dwellers

Well-educated youth living in condos

E3 Heart warmers

Middle-aged and older singles in the heart of the city

E5 Family ties

Younger and older singles without children

E6 Urban living

Well-educated younger and middle-aged

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