Conzoom type E1

City singles

City singles

City singles
Segments
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Urban diversity
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City singles
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type E1

Long education, but low purchasing power

Alternative and creative

Modern-community-oriented

Well-informed with a high cultural consumption

No to gluten – yes to climate friendly food

Use public transportation and ride the bicycle

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group E

E2 Young co-op dwellers

Well-educated youth living in condos

E3 Heart warmers

Middle-aged and older singles in the heart of the city

E4 Kids on the block

Families with children in the big city

E5 Family ties

Younger and older singles without children

E6 Urban living

Well-educated younger and middle-aged

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