Conzoom type B1

Middle of the road

Middle of the road

Middle of the road
Segments
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Comfy cosiness
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Middle of the road
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type B1

Singles but not lonely

Smaller homes in provincial areas

Few resources and low purchasing power

Keep the moped and the knitting needles going

Ready-made meals, fall for advertising

Spirituality and alternative medicine

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group B

B2 Optimists

Up and coming well-educated families with children

B3 Empty nesters

Senior with children who has moved out

B4 Idyllic living

Couples and singles living in older houses

B5 Humble and happy

Small families in terraced houses

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