Conzoom type B2

Optimists

Optimists

Optimists
Segments
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Comfy cosiness
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Optimists
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type B2

Families with kids in provincial towns

Newly established with a tight budget

Average purchasing power, buy on credit

Cars, football matches and grocery shopping at Bilka

Health insurance and slimming clubs

Gardening and relaxation at home

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group B

B1 Middle of the road

Families without children and a low education level

B3 Empty nesters

Senior with children who has moved out

B4 Idyllic living

Couples and singles living in older houses

B5 Humble and happy

Small families in terraced houses

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