Conzoom type B2

Optimists

Optimists

Optimists
Segments
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Comfy cosiness
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Optimists
CharacteristicsGeodemographyAdfærd livstil og holdning

Characteristics of conzoom type B2

Families with kids in provincial towns

Newly established with a tight budget

Average purchasing power, buy on credit

Cars, football matches and grocery shopping at Bilka

Health insurance and slimming clubs

Gardening and relaxation at home

Geodemography

Heading

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Behaviour, lifestyle and attitudes

See the other conzoom types in group B

B1 Middle of the road

Families without children and a low education level

B3 Empty nesters

Senior with children who has moved out

B4 Idyllic living

Couples and singles living in older houses

B5 Humble and happy

Small families in terraced houses

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