Conzoom type B4

Idyllic living

Idyllic living

Idyllic living
Segments
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Comfy cosiness
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Idyllic living
CharacteristicsGeodemographyAdfærd livstil og holdning

Characteristics of conzoom type B4

Occupational trained hard workers

Middle-aged singles or couples

Live in villas in small towns

Dance, ball games and badminton

Readymade meals and evening school

Traditionalists with average purchasing power

Geodemography

Heading

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Behaviour, lifestyle and attitudes

See the other conzoom types in group B

B1 Middle of the road

Families without children and a low education level

B2 Optimists

Up and coming well-educated families with children

B3 Empty nesters

Senior with children who has moved out

B5 Humble and happy

Small families in terraced houses

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