Conzoom type B4

Idyllic living

Idyllic living

Idyllic living
Segments
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Comfy cosiness
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Idyllic living
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type B4

Occupational trained hard workers

Middle-aged singles or couples

Live in villas in small towns

Dance, ball games and badminton

Readymade meals and evening school

Traditionalists with average purchasing power

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group B

B1 Middle of the road

Families without children and a low education level

B2 Optimists

Up and coming well-educated families with children

B3 Empty nesters

Senior with children who has moved out

B5 Humble and happy

Small families in terraced houses

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