Conzoom type B5

Humble and happy

Humble and happy

Humble and happy
Segments
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Comfy cosiness
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Humble and happy
CharacteristicsGeodemographyAdfærd livstil og holdning

Characteristics of conzoom type B5

Middleclass and average income

Couples or singles with few or no kids

Dance shows and entertainment on the telly

Deal hunters who read free newspapers

Enjoy needlework and gardening

Grocery store cakes and coffee in the thermo

Geodemography

Heading

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Behaviour, lifestyle and attitudes

See the other conzoom types in group B

B1 Middle of the road

Families without children and a low education level

B2 Optimists

Up and coming well-educated families with children

B3 Empty nesters

Senior with children who has moved out

B4 Idyllic living

Couples and singles living in older houses

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