Comfy cosiness

This population group lives comfortably in their cozy single-family houses or terraced houses. They form a fairly average part of the broad Danish population, and do not fly higher than their wings can carry.

They are typically in the middle and working class. The level of education is not that high; 40% are vocationally trained and the group contains many wage earners at basic level. Some have left the labor market and are now receiving back pay or another form of pension. As a result, the household income is often just below the average income for the population as a whole. It may not provide finances for the greatest comfort, but plenty of time for fun and togetherness.

The cozy and comfortable homes are 80 to 115 m². Quite a few are terraced or terraced houses from the mid-80s, and those that are not non-profit rental housing are often sold at a lower price than for the average Denmark. The homes are often located in smaller provincial or rural villages, but a few of them can also be found in the largest metropolises.

The garden takes up a lot of space in the lives of comfort and coziness types, even if it is not always that big. Inside doors, they take care of repairs and painting, which is why they are also diligent hardware store customers, especially when the good offers beckon. In addition, they relax with activities such as sewing and knitting, because it is cosy.

Over half of Komfort og hygge have a car, others ride a moped. However, a large proportion are quite well used to public transport when they move outside the four walls of the home.

They believe that it is important and necessary to have a social safety net like the Danish one.