The gold coast

The career is a passion, and one works hard for it. But The gold coast also prioritise quality time highly when they are off. It can be both de-stressing and practical at once to get a little gardening done, even though one could easily have paid someone else to do it. In the same way, it also gives a sense of surplus to bake delicious wholegrain buns for the kids' packed lunches or prepare finer gourmet dinners at home when friends and family come to visit.

In everyday life, meal kits are gladly ordered to the door, and the shopping is often done online - mostly to save time. Otherwise, it is nice to visit one of the preferred speciality shops. The gold coast eat well and gladly try new and exciting products. Nor do they mind paying extra for organic and good quality.

You can almost be certain to meet them at exhibitions, performances, at museums, at the ballet, opera or a classical concert. They are big cultural consumers.

When the pulse needs raising, they often run along the villa roads, and especially many hop into the cycling shorts and air the quite expensive racing bikes. Otherwise, you must go to the fitness centre to see them sweat. Tennis, riding and golf are, however, also popular sports, as well as all forms of extreme sport.

Experiences are not skimped on, and they travel quite a bit, gladly on several large and expensive holidays a year. Many go skiing every single winter, and the working ones fly several times a month, if not weekly.

Their interests are very broad and include, among other things, home design and interior decoration, fashion, culture, politics, socio-economics, tax matters and nutrition. It is all nourished by their large and varied media consumption; Børsen, Berlingske or Politiken drop through the letterbox and are leafed through from the morning over the morning coffee. They may even manage to read all three newspapers. At the weekend it is supplemented with Weekendavisen, and this is also where they get to look at the trade magazines Dagens Medicin and Ingeniøren, depending on their occupation. In addition, some read Mercedes-Benz Magazine or Audi Magazine as well as various home and lifestyle magazines. Around half also manage to read both fiction and non-fiction.

One should not skimp on equipment, and The gold coast are therefore first with the newest gadgets. For them, modern technology is also only an advantage in everyday life. You can meet them on social media, where Facebook is almost as popular as LinkedIn. But something suggests that they are increasingly offline when they are off. Except when they need to tend the finances and trade shares and securities, of course.

The gold coast are perhaps privileged, but they also understand how to share. One in five is a member of a nature or environmental organisation and close to half of a humanitarian organisation, which they support with handsome amounts.

In terms of values, the majority lie in the Modern and Modern-individual-oriented segment in the Gallup Compass. This is reflected in their attitudes. They feel they can keep up with developments while at the same time preserving traditional family values. They do not think the gap between rich and poor is large, and most also think that we in Denmark do enough for the weak and elderly. In fact, some would be satisfied with a lower tax by managing more things themselves. As long as it does not affect the public funds that go to art and culture.

At the most recent election, a great many put their cross by the Social Liberals (Radikale Venstre) or the Conservative People's Party, but the Liberal Alliance and the Liberal Party (Venstre) were also popular. The gold coast have, moreover, one of the country's highest voter turnouts, but the lowest support for the Social Democrats.