Conzoom type D1

The gold coast

The gold coast

The gold coast
Segments
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Wealthy living
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The gold coast
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type D1

Classy upper-class life

Attractive neighbourhoods in the cities

Top managers and top salaries

Triathlon, tennis and workout ad libitum

Happy to pay extra for good quality

Active and well-informed cultural consumers

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group D

D2 Sunny side up

Wealthy and resourceful families with children

D3 Golden generation

Well-educated and well-off seniors

D4 Happy and harvesting

Surplus and more in alternative families

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