Conzoom type D2

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Sunny side up

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Segments
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Wealthy living
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Sunny side up
CharacteristicsGeodemographyAdfærd livstil og holdning

Characteristics of conzoom type D2

Large families in big villas

High purchasing power in attractive neighbourhoods

Happy to pay extra for good quality

Fashion and nice design

Yoga and organic home baked goods

Streaming, audiobooks and book clubs

Geodemography

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Behaviour, lifestyle and attitudes

See the other conzoom types in group D

D1 The gold coast

Well-educated established families with a high income

D3 Golden generation

Well-educated and well-off seniors

D4 Happy and harvesting

Surplus and more in alternative families

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