Conzoom type D3

Golden generation

Golden generation

Golden generation
Segments
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Wealthy living
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Golden generation
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type D3

Elderly without children in big houses

Support one or more charity foundations on a regular basis

Seniors but still working

Curious cultural consumers

Garden, health and DR2 on the telly

Frequent travellers, often to the big cities

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group D

D1 The gold coast

Well-educated established families with a high income

D2 Sunny side up

Wealthy and resourceful families with children

D4 Happy and harvesting

Surplus and more in alternative families

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