Conzoom type D4

Happy and harvesting

Happy and harvesting

Happy and harvesting
Segments
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Wealthy living
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Happy and harvesting
CharacteristicsGeodemographyAdfærd livstil og holdning

Characteristics of conzoom type D4

Highly educated, well-off couples or singles

Privileged upper class living

Wealthy through hard work and property

Frequent travellers, often to the big cities

Go out regularly – big consumers of culture

Hope to win the lottery with Tips og Lotto

Geodemography

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Behaviour, lifestyle and attitudes

See the other conzoom types in group D

D1 The gold coast

Well-educated established families with a high income

D2 Sunny side up

Wealthy and resourceful families with children

D3 Golden generation

Well-educated and well-off seniors

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