Conzoom type D4

Happy and harvesting

Happy and harvesting

Happy and harvesting
Segments
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Wealthy living
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Happy and harvesting
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type D4

Highly educated, well-off couples or singles

Privileged upper class living

Wealthy through hard work and property

Frequent travellers, often to the big cities

Go out regularly – big consumers of culture

Hope to win the lottery with Tips og Lotto

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group D

D1 The gold coast

Well-educated established families with a high income

D2 Sunny side up

Wealthy and resourceful families with children

D3 Golden generation

Well-educated and well-off seniors

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