Conzoom type A3

Distinguished elders

Distinguished elders

Distinguished elders
Segments
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Affluent homeowner
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Distinguished elders
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type A3

High purchasing power and quality of life

Large home equity

Electric bike, golf and gymnastics

Well-informed and interested in local news

Weekly magazines and TV 2 Charlie on the telly

Evening classes, gardening and charter holidays

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group A

A1 Successful living

Career-oriented families with resources

A2 Prospering families

Large well-educated families

A4 SOHO workers

Self-employed working from home

A5 Family Jensen

Middle-aged families living in good conditions

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