Conzoom type A4

SOHO workers

SOHO workers

SOHO workers
Segments
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Affluent homeowner
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SOHO workers
CharacteristicsGeodemographyAdfærd livstil og holdning

Characteristics of conzoom type A4

Private professionals

Living in houses in small provincial towns

Likes to make fine gourmet dinners

Self-employed and doing their own tax return

East or west – home is best

We should all be more self-sufficient

Geodemography

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Behaviour, lifestyle and attitudes

See the other conzoom types in group A

A1 Successful living

Career-oriented families with resources

A2 Prospering families

Large well-educated families

A3 Distinguished elders

Affluent elderly with children who has moved out

A5 Family Jensen

Middle-aged families living in good conditions

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