Conzoom type A4

SOHO workers

SOHO workers

SOHO workers
Segments
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Affluent homeowner
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SOHO workers
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type A4

Private professionals

Living in houses in small provincial towns

Likes to make fine gourmet dinners

Self-employed and doing their own tax return

East or west – home is best

We should all be more self-sufficient

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group A

A1 Successful living

Career-oriented families with resources

A2 Prospering families

Large well-educated families

A3 Distinguished elders

Affluent elderly with children who has moved out

A5 Family Jensen

Middle-aged families living in good conditions

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