Conzoom type H2

First move

First move

First move
Segments
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Youth on the move
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First move
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type H2

Young students or job seekers

Live in small apartments in cities

Low purchasing power, but high consumption

Very social, love to go to festivals

“Parental purchase” apartments and fast food

Extreme sports, Spotify and streaming

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group H

H1 Student life

Students living in student housing

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