Conzoom type H2

First move

First move

First move
Segments
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Youth on the move
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First move

Characteristics of conzoom type H2

Young students or job seekers

Live in small apartments in cities

Low purchasing power, but high consumption

Very social, love to go to festivals

“Parental purchase” apartments and fast food

Extreme sports, Spotify and streaming

Geodemography

Heading

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Behaviour, lifestyle and attitudes

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