Conzoom type H1

Student life

Student life

Student life
Segments
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Youth on the move
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Student life
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type H1

Young students living in a few square meters

Environmentally concerned backpack travellers

Modern-community-minded

Leftist vegans

Readymade meals and fastfood

Climate politics and social issues

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group H

H2 First move

Young singles living alone for the first time

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