Conzoom type I2

Home comfort

Home comfort

Home comfort
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Provincial life
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Home comfort

Characteristics of conzoom type I2

Middle-aged singles without children

Live in public housing in the province

Relatively high unemployment and low purchasing power

Installment plans and negative wealth

Eat readymade meals and takeaway on a regular basis

Shop at discount stores and ride a moped

Geodemography

Heading

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Behaviour, lifestyle and attitudes

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