Conzoom type I2

Home comfort

Home comfort

Home comfort
Segments
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Provincial life
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Home comfort
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type I2

Middle-aged singles without children

Live in public housing in the province

Relatively high unemployment and low purchasing power

Installment plans and negative wealth

Eat readymade meals and takeaway on a regular basis

Shop at discount stores and ride a moped

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group I

I1 Provincial youth

Young singles in provincial towns

I3 Patchwork and knick-knack

Hearty middle-aged living in the province

I4 Enjoying life

Middle-aged singles without kids

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