Conzoom type I2

Home comfort

Home comfort

Home comfort
Segments
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Provincial life
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Home comfort
CharacteristicsGeodemographyAdfærd livstil og holdning

Characteristics of conzoom type I2

Middle-aged singles without children

Live in public housing in the province

Relatively high unemployment and low purchasing power

Installment plans and negative wealth

Eat readymade meals and takeaway on a regular basis

Shop at discount stores and ride a moped

Geodemography

Heading

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Behaviour, lifestyle and attitudes

See the other conzoom types in group I

I1 Provincial youth

Young singles in provincial towns

I3 Patchwork and knick-knack

Hearty middle-aged living in the province

I4 Enjoying life

Middle-aged singles without kids

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