Conzoom type I4

Enjoying life

Enjoying life

Enjoying life
Segments
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Provincial life
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Enjoying life
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type I4

Singles in apartments in the province

Low level of education and low purchasing power

Sociable - online and offline

Impulse credit purchases

Readymade meals and e-sports

We should help our own before helping others

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group I

I1 Provincial youth

Young singles in provincial towns

I2 Home comfort

Tenants on a low occupational level

I3 Patchwork and knick-knack

Hearty middle-aged living in the province

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