Conzoom type I3

Patchwork and knick-knack

Patchwork and knick-knack

Patchwork and knick-knack
Segments
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Provincial life
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Patchwork and knick-knack
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type I3

Elderly traditionalists without children

Live in smaller old apartments

Like watching TV and doing needlework

Health and alternative medicine

Read the local newspaper and novellas in the weekly magazines

The world is changing too fast!

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group I

I1 Provincial youth

Young singles in provincial towns

I2 Home comfort

Tenants on a low occupational level

I4 Enjoying life

Middle-aged singles without kids

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