Seniors

The seniors are, with few exceptions, all well past retirement age. As many as 95% are over 66 and single with no children living at home. The level of education reflects the norm from the time they grew up in, as the vast majority have managed with primary school or a vocational education. In return, they have worked their way up through a long working life, where several have ended up with a good position.

Nine out of ten in the group are retired, unemployed or retired. Therefore, most people's income is lower than the average. Those who are still working earn quite well. Mortgages and other debts have been paid off, so the average wealth of the Seniors is higher than the national average. There is also a smaller proportion who have been able to afford a summer house.

A few of them have association or business addresses at home; mostly holding companies and then consulting companies, where the Seniors make a living by giving others good advice from a long and active business career.

Our Seniors live all over the country, in single-family, terraced or chain houses and apartments. Two-thirds own their home, while the rest mainly rent. The sizes of the homes are very variable, and type G4 stands out by living in homes for the elderly, in care homes or treatment homes. They don't have to be seniors either, but they live that way because they have a special need.

Almost all are also of Danish origin. They spread over all social classes, although with a predominance of the working class and the lower class.

Barely two out of three still have a car and one in six even has two, perhaps because they are not all equally mobile anymore. Then the car is necessary to get around. Many visit or are visited by friends and family every week, while the rest do so much less often. Here, a cup of coffee and a piece of lemon moonshine are often offered, and occasionally also food.

Some are still very active, but there is also a large proportion who never participate in cultural activities. They, on the other hand, watch a lot of TV; mostly the DR channels and TV 2, where TV 2 Charlie hits the spot in this group.

They also enjoy reading about the royals and the famous. They do this in BILLED-BLADET, SE og HØR and other weeklies that they like to switch to. The magazines also give a good overview of what is on TV. They don't want to risk missing anything, even if the television is otherwise often running continuously. When not on, P1 or P4 buzzes from the radio's speaker. A suitable background rug for newspaper reading or needlework, which some in this group enjoy. The newspaper can be both the local one or one of the major daily newspapers, preferably Kristeligt Dagblad. 

Those more interested in lifestyle also read fashion, food and home magazines. And then there are quite a few readers of trade magazines within special areas of interest. The Elderly Cause naturally has its loyal members here.

Not surprisingly, it is in this group that you find the most people who never use a computer. But those who do seem to want to learn new things, because there are several who subscribe to Komputer for all. Two out of three of these access the Internet from the computer.

Seniors have money and plenty of time. Think about that when you want to communicate with them.