Conzoom type G1

On the porch

On the porch

On the porch
Segments
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Seniors
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On the porch
CharacteristicsGeodemographyBehaviour, lifestyle and attitudes

Characteristics of conzoom type G1

Retirees enjoying life

Live in smaller terraced houses and apartments

Worried about traditional family values

Dealhunters

Royalists and local loyalists

Like to bet at Lotto, Tipper and Oddset

Geodemography

The Gallup compas

The model on the right shows where the Conzoom type is positioned in relation to the Gallup Compass.The Gallup Compass is a segmentation tool that, based on value‑ and attitude‑based questions, provides nuanced insight into consumer behavior, values, and lifestyle.You can read more about this in the section below.

Behaviour, lifestyle and attitudes

See the other conzoom types in group G

G2 Experienced senior

Well-of older couples living in their own home

G3 Welfare founders

Occupational trained seniors living in their own homes

G4 Nursing and care

Elderly and citizens with special needs

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